LuxeFormula Labs makes private label lip oil, lip gloss, lipstick, lip liner and balm under your brand from 100 units per shade. Only FDA colors permitted on lips, SDS, CoA, label review and MoCRA listing support — plus shades matched to your nail line.
Lip products are the easiest add-on for a beauty brand: low price point, fast repeat purchase, and they sit next to nail color at checkout. Start with one hero format, then build the set.
Start with lip oil or gloss, add a liner and a balm, and you have a set. Example claims are shown for each format.
Glossy, cushiony oil that feels light on the lips — clear, tinted or shimmer, including our Vanilla Bean · Sweet Almond concept. Lip oil details → · Vanilla lip oil →
High-shine gloss in clear, shimmer and tinted shades, with optional flavor. Lip gloss details →
Full-color bullets in matte, satin or sheer finishes, built on a wax and oil base.
Twist-up or pencil liners matched to your lipsticks and glosses. Lip liner was the fastest-growing prestige makeup segment in the US in H1 2026 (Circana).
Sheer color and conditioning in stick, pot or squeeze tube. Non-SPF — SPF lip balms are OTC drugs in the US.
A cooling or tingling gloss for fuller-looking lips. Claims stay about appearance.
Rich overnight mask and treatment oil for soft, smooth-looking lips.
Sugar-based scrub to buff dry lips before gloss or lipstick.
We match your lip gloss, lipstick or liner to your nail polish or gel shade, so a set looks deliberate on the shelf and in photos.
Nail and lip products from the same team: one quote, one packaging plan, one set of documents.
Nail + lip duos sell well as gifts, subscription-box items and salon retail. Start from 100 units of each.
See our private label nail polish and gel polish ranges.
In the US, a colorant must be listed for the way it's used. “Externally applied” colors exclude the lips (21 CFR 70.3), so a pigment that's fine in eyeshadow can be illegal in lip gloss.
| Colorant | On lips (US)? | Rule |
|---|---|---|
| Iron oxides · mica · titanium dioxide · zinc oxide | ✓ Yes | Cosmetics generally (21 CFR 73) |
| Carmine (cochineal) | ✓ Yes | Cosmetics generally — declare it; not vegan |
| D&C Red 6, 7, 21, 22, 27, 28, 30 · FD&C Red 40 | ✓ Yes | Cosmetics generally (certified batches) |
| D&C Red 33 · D&C Red 36 | ✓ Yes, limited | Lip products max 3% |
| D&C Orange 5 | ✓ Yes, limited | Lip products max 5% |
| Ultramarines · ferric ferrocyanide · chromium oxide greens · aluminum powder | ✕ No | “Externally applied” only — excludes the lips |
Check any colorant in the lip color additive checker → · Full lip regulations guide →
Formats, finish, shade ideas, flavor, claims you want to make, packaging and target price.
We send lab samples for texture, wear and shade; you comment and we adjust.
Approve the final shades and packaging; we review your label copy and claims.
About 4–6 weeks after approval, from 100 units per shade, with CoA and SDS.
We ship worldwide to you, your warehouse or fulfillment center; reorder the shades that sell.
Safety Data Sheet for your warehouse and marketplaces, and a batch Certificate of Analysis with your order.
Ingredients in descending order for your label, including each color additive.
Our manufacturing facility is registered with the FDA under MoCRA (FEI 3031525994).
As the brand you are normally the responsible person who lists products; we provide the product and ingredient information you need.
Identity, net quantity, ingredients, business name and adverse-event contact — and a check that your claims stay cosmetic.
Only color additives permitted for lip use, from certified batches where certification is required. Check any shade with our lip color additive checker.
| Claim | Category |
|---|---|
| “Glossy shine” · “Moisturizes dry lips” · “Lips look fuller” | ✓ Cosmetic |
| “SPF 15” · “Protects from sunburn” | ✕ OTC sunscreen drug |
| “Heals cracked lips” · “Treats cold sores” | ✕ Drug claim |
| “Increases blood flow” · “Stimulates collagen” | ✕ Drug claim |
| “Non-toxic” · “Clinically proven” | ✕ Avoid unless defined and substantiated |
Add lip oil or gloss as the easiest next SKU — and match it to your nail shades.
Launch a lip line from 100 units per shade. Read how to start a lip gloss business.
Retail lip products at the front desk, next to your nail colors.
Minis, duos and sets sized for boxes and seasonal editions.
General information, not legal advice. Requirements depend on your final formula, claims and markets.
Tell us the formats and shades you have in mind. Most quotes go out within 24 hours.